IDENTITY FOR ASSOCIATION IN+OUT
| Title | IDENTITY FOR ASSOCIATION IN+OUT |
| Brand | ASSOCIATION IN+OUT |
| Product/Service | OUT-OF-HOME ADVERTISING INDUSTRY |
| Category |
A01. 360° Corporate Identity |
|
Entrant Company
|
STUDIO DEZA Saint Petersburg, RUSSIA
|
|
Advertising Agency
|
STUDIO DEZA Saint Petersburg, RUSSIA
|
Credits
| Alexander Suvorov |
Studio Deza |
Creative Director |
| Natalia Medvedeva |
Studio Deza |
Copywriter |
| Irina Shmidt |
Studio Deza |
Art Director |
| Artem Lukichev |
Studio Deza |
Designer |
| Anna Dokunina |
Studio Deza |
Project Manager |
| Alexander Petrosyan |
Studio Deza |
Project Manager |
Brief Explanation
Noncommercial Association IN+OUT unites Russian out-of-home advertising industry professionals.
The Brief
To create corporate identity and a system of visual identifiers for noncommercial Association IN+OUT, that unites Russian out-of-home advertising industry professionals.
How the final design was conceived
We took the idea of creating new objects from the font elements as the base for the identity. Letters were modified in order to turn into the symbols to mark 4 lines of Association’s activity: Outdoor, Indoor, Transit, Ambient.
Firstly, the signs identify information on each activity itself. Secondly, they work separately from the logotype as style-forming elements in patterns. The same approach to the sign system was proposed to use for the annual festival, held by IN+OUT .
Indication of how successful the outcome was in the market
IN+OUT Association firstly introduced its new corporate style on the first annual industrial forum “Out-of-home: strategy as competitiveness” that took place on the 9th of October 2015 in Moscow. More than 50 biggest companies participated in this forum.