INSTITUTE FOR PRINT AND MEDIA TECHNOLOGY AT CHEMNITZ UNIVERSITY (PMTUC), GERMANY
Production Company 2
HASTINGS AUDIO NETWORK Hamburg, GERMANY
Production Company 3
ATELIERBUCH Chemnitz, GERMANY
Credits
Name
Company
Position
Alexander Schill
Serviceplan
Chief Creative Officer
Cosimo Moeller
Serviceplan
Executive Creative Director
Matthias Harbeck
Serviceplan
Creative Director
Joana-Marie Stolz
Serviceplan
Creative Operations Manager
Katy Pergelt
Serviceplan
Agency Producer
Leonardo Assad
Serviceplan
Copywriter
Valerie Koch
Serviceplan
Copywriter
Fabian Hupfauf
Serviceplan
Art Director
Franziska Stroehle
Serviceplan
Graphic Designer
Florian Panier
Serviceplan
Executive Creative Producer
Prof. Dr. Arved C. Huebler
pmTUC
Professor of Print and Media Technology
Maxi Bellmann
pmTUC
Producer
Martin Mellendorf
pmTUC
Producer
Cornelia Beate Ahnert
atelierBUCH
Bookbinding/Book Designer
Oscar Meixner
Hastings Audio Network
Sound Design
Maurice Kraemer
Hastings Audio Network
Sound Design
Dennis Gunske
Hastings Audio Network
Audio Producer
Thomas Kisser
Hastings Media Mus
Sound Design/Music Composer
Brief Explanation
Since 1955, World Press Photo has honoured the world´s best photojournalism. The resulting archive is not only a record of more than half a century of human history, but also a showcase of successive styles in photojournalism. Every year, the institution also publishes a yearbook, highlighting all the winning photos.
The Brief
To promote the 2015 Awards Day and raise press awareness, World Press Photo asked us to design a special edition of their yearbook. In the brainstorming process, we wanted to make the book visually more impacting by removing a great amount of text, but the client finds more and more relevant to tell what is behind the winning pictures. How can you tell the stories of the photos without using text?
How the final design was conceived
In order to tell the stories behind the winning pictures, we developed a unique project: 2015 World Press Photo Speaking Images - the first book, where every single picture will be able to literally speak. Through an innovative printing process, developed in the last 7 years in conjunction with the Chemnitz University of Technology, each printed image is also a fully printed loudspeaker. Each image tells the observer its own unique story, provides background information and evokes emotion with genuine voices and authentic sounds. The book was launched for the first time on the World Press Photo Awards Days, where photographers and press were able to experiment a fully new sensorial experience, where their vision was fully dedicated to the image and their audition to the story.
Indication of how successful the outcome was in the market
With more than 300 Articles within the first five days and a reach of 16 million people in unpaid media - the World Press Photo Speaking Images attracted high attention – including well-known publications such as Focus, Bild, mdr, RTL Aktuell, Wired, Page and Wissenschaft24 – since it did not only show the best images of the year, but also the stories behind them in a never-before-seen-and-heard way. Plus, the idea contributed to the development of a new technology, which is the next step in the history of print technique.