| Title | PLANE TO PRODUCT |
| Brand | KLM ROYAL DUTCH AIRLINES |
| Product/Service | KLM ROYAL DUTCH AIRLINES |
| Category |
A04. Promotional Item Design |
|
Entrant Company
|
DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency
|
DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
|
|
Production Company
|
THE AMBASSADORS Amsterdam, THE NETHERLANDS
|
Credits
| Pol Hoenderboom |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director |
| Bart Mol |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director |
| Gijs Sluijters |
Ddb/Tribal Worldwide/Amsterdam |
Creative/Concept |
| Joris Kuijpers |
Ddb/Tribal Worldwide/Amsterdam |
Creative Director/Concept |
| Robbin Cenijn |
Ddb/Tribal Worldwide/Amsterdam |
Design |
| Jolijn De Haas |
Ddb/Tribal Worldwide/Amsterdam |
Account Manager |
| Esther Te Pas |
Ddb/Tribal Worldwide/Amsterdam |
Client Service Director |
| Ralf Hesen |
Ddb/Tribal Worldwide/Amsterdam |
Strategy Director |
| Danielle Boskemper |
Ddb/Tribal Worldwide/Amsterdam |
Account Director |
| The Ambassadors |
The Ambassadors |
Production Company |
| Brigitte Albers |
Brigitte Albers |
Production Company |
| Femke De Zeeuw |
Klm Royal Dutch Airlines |
Manager Marketing Communications |
| Sanne Boerema |
Klm Royal Dutch Airlines |
Sr. Brand Manager |
Brief Explanation
Together with partner Air France, KLM is at the forefront of the European airline industry. Offering reliability and a healthy dose of Dutch pragmatism, 32,000 KLM employees work to provide innovative products for their customers and a safe, efficient, service-oriented operation with a focus on sustainability. KLM strives to achieve profitable growth that contributes to both its own corporate aims and to economic and social development.
The Brief
KLM has been number 1 in the Dow Jones Sustainability Index as the most sustainable airline for ten successive years. In their newest World Business Class sustainability and eco-friendly solutions are at the core of the design. The objective was to show how pragmatic and solution-driven KLM is when it comes to implementing sustainability and innovation.
How the final design was conceived
KLM started a huge operation to totally refurbish their World Business Class cabins to a new design by Dutch Design icon Hella Jongerius. With over 100 airplanes getting refurbished, a huge amount of used interiors was left over. We decided to create new and relevant products out of these interiors.
Indication of how successful the outcome was in the market
High-profile students from the renowned Design Academy Eindhoven worked for six months on creating new and interesting travel products using at least 80% of their material from the former plane interior. Dutch Designers were involved in coaching and judging their final work.