| Title | FLOWERING TEA BAGS |
| Brand | SAMOVA |
| Product/Service | FLOWERING TEA BAG |
| Category |
E01. Consumer Products |
|
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
|
Production Company
|
LITHOKONTOR WENIG Hamburg, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Christoph Nann |
Serviceplan |
Executive Creative Director |
| Hendrik Schweder |
Serviceplan |
Creative Director |
| Markus Oelschlaeger |
Freelancer |
Copywriter |
| Andrej Krahne |
Serviceplan |
Copywriter/Art Director |
| Christoph Schoenbaeck |
Serviceplan |
Copywriter |
| Robin Stolp |
Serviceplan |
Account Manager |
| Bastian Goergens |
Freelancer |
Photographer |
| Dennis Fritz |
Serviceplan |
Senior Motion Designer |
| Maximilian Janda |
Plan.Net |
DOP Lighting Cameraman |
| Florian Panier |
Serviceplan |
Executive Creative Producer |
| Eva Hotz |
LALI Design |
Producer |
| Nikolaus Grunert |
Freelancer |
Freelancer Composer/Sounddesigner |
Brief Explanation
Samova is a tea manufacture from Hamburg that is known for their innovative and trendsetting tea products.
The Brief
Samova wanted to underscore their market positioning as an innovative lifestyle tea brand.
How the final design was conceived
Tea tastes best when you stick to the suggested infusion time.
Samova’s Flowering Tea Bags show in a wonderful and unusual way how the flavour of tea unfolds – literally – and turn the waiting time into something special.
As soon as you put the tea bag into hot water the pores of the paper begin to enlarge and an origami flower slowly starts to open. How long the blossom takes to open fully depends entirely on the complexity of the folds and the thickness of the paper. So each type of tea has a different flower that opens according to the optimal brewing time.
The challenge of producing the tea bags was to synchronize the right paper and the right folding on the optimal brewing time for each type of tea.
Indication of how successful the outcome was in the market
The Flowering Tea Bags were sent to selected business partners, presented in exclusive tea tasting sessions and in the future will be rolled out across selected teas in the range.