| Title | REAL-TIME PRINT AD |
| Brand | 2DEHANDS.BE |
| Product/Service | DAILIES & ONLINE |
| Category |
A05. Direct Response Print or Standard Outdoor, including Inserts |
|
Entrant Company
|
HAPPINESS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
HAPPINESS BRUSSELS, BELGIUM
|
Credits
| Karen Corrigan |
Happiness |
Executive Creative Management Geoffrey |
| Geoffrey Hantson |
Happiness |
Chief Creative Officer |
| Kris Hoet |
Happiness |
Chief Innovation Officer |
| Philippe Fass |
Happiness Brussels |
Creative Director |
| Pieter Claeys |
Happiness Brussels |
Creative Director |
| Pascal Kemajou |
Happiness Brussels |
Group Account Director |
| Sebastien Stevens |
Happiness Brussels |
Concept Provider/Art Director |
| Mathieu Cardon |
Happiness Brussels |
Concept Provider/Copywriter |
| Anna Touvron |
Happiness Brussels |
Graphic Design |
| Emilie Wauthelet |
Happiness Brussels |
Graphic Design |
| Thomas Colliers |
Bliss Interactive |
Head of Technology |
Brief Explanation
We used an interactive ad to connect potential buyers to potential sellers.
Turning a print ad into a real time direct marketing tool.
Creative Execution
2dehands.be, as a classifieds client, mainly connects people with people. Or more specific, buyers with sellers. The aim was to translate what they do on their homepage into a standard print ad.
Results
After the campaign, we recorded a 9,37% increase of website visits compared to other weeks.
Which, translated into concrete figures, means an increase of 495.130 visits a week.