Title	INGLORIOUS FRUITS AND VEGETABLES
Brand	INTERMARCHÉ
Product/Service	INTERMARCHÉ
Category	A01. Creative Effectiveness
Entrant Company	MARCEL Paris, FRANCE
Advertising Agency	MARCEL Paris, FRANCE
Media Agency	ZENITHOPTIMEDIA Paris, FRANCE
Production Company	PRODIGIOUS Paris, FRANCE

Name	Company	Position
Patricia Chatelain/Sylvie Cole/Mathieu Delcourt/Myrtille Massoubre	Intermarché	Advertiser Supervisors
Erik Vervroegen	Publicis Worldwide	Chief Creative Officer/Publicis Worldwide
Pascal Nessim/Charles Georges-Picot	Marcel	CEOs
Anne de Maupeou	Marcel	Creative Chairman
Dimitri Guerassimov	Marcel	Chief Creative Officer
Julien Benmoussa	Marcel	Creative Director
Julien Benmoussa/Gaëtan du Peloux/Youri Guerassimov	Marcel	Copywriters
Sergio Alonso	Marcel	Copywriter (Films)
Youri Guerassimov/Gaëtan du Peloux/Anaïs Boileau	Marcel	Art Directors
Sebastian Piacentini	Marcel	Art Directors (Films)
Blandine Mercier	Marcel	Associate Director
Lou de Keyzer	Marcel	Account Manager
Noëlla Neffati	Marcel	Project Manager
Guillaume Le Gorrec/Leoda Esteve	Marcel	Strategic Planning Director/Strategic Planner
Jean-Luc Chirio/Soone Riboud/Justine Beaussart	Publicis/Publicis/Prodigious	Global Print Manager/Art Buyer/Producer
Patrice de Villiers	-	Photographer
-	L’Asile Paris	Retouching
Cédric Dubourg/Fabien Dubois	InDaProd/-	Director Films/Director Case
Yacine Saadi/Mikael Arslanyan	-/Prodigious	Editor Films/Editor Case
Clémens Hourrière/Boris Jeanne	Prodigious	Sound Producers

Brief Explanation

As the European Union made 2014 the European year against food waste, Intermarché, the 3rd largest supermarkets chain in France decided to rehabilitate the non calibrated and imperfect fruits and vegetables. Why? Because by doing so, everybody wins: consumers get the same quality products for cheaper, the growers get money for money that are usually thrown away and Intermarché inscreases its business by selling a brand new line of products. Only one problem remains: how can we ensure customers actually buy these really ugly new products?