Title	MAKING A GOOD JOB GREAT
Brand	KRIFA
Product/Service	TRADE UNION
Category	A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company	ENVISION Aarhus, DENMARK
Advertising Agency	ENVISION Aarhus, DENMARK
Production Company	U ITCH I SCRATCH Copenhagen, DENMARK

Name	Company	Position
Peter Boe	Envision	Copywriter
Morten Kiilerich	Envision	Art Director
Tomas Olesen	Envision	Account Manager
Anders Christiansen	Envision	Planner
Jesper Herholt	Envision	Creative Director
Johan Stahl	U Itch I Scratch	Director
Mads Marstrand	U Itch I Scratch	Producer
Niels Thastum	U Itch I Scratch	Dop

The Campaign

Sam works for a major football club – it's his job to take care of the grass at the big stadium. Normally, nobody pays attention to his work. Or at least that's what he thinks. The club's star players have planned a special surprise for him as a tribute to the important job he does. While Sam is working, all alone at the empty stadium, the players enter the field on each their lawn mower tractor. The armada of lawn mowers circle around Sam as the players cheer and celebrate Sam, their teammate. But there is still work to be done, so Sam takes command and leads the fleet of lawn mowers across the field. Cutting the grass together – and Making A Good Job Great.