DANFOSS ENGINEERING TOMORROW BRAND FILM
| Title | DANFOSS ENGINEERING TOMORROW BRAND FILM |
| Brand | DANFOSS |
| Product/Service | ENGINEERING |
| Category |
B01. Internet Film |
|
Entrant Company
|
DANFOSS Nordborg, DENMARK
|
|
Advertising Agency
|
KUNDE & CO. Copenhagen, DENMARK
|
Credits
| Christoffer Boe |
Circus Alphaville |
Creative Director |
| Manuel Claro |
Manuel Alberto Claro |
Cinematographer |
| Anne-mette Janum |
Kunde/Co |
Agency Producer |
| Morten Hoffmann Larsen |
Circus Alphaville |
Producer |
| Glenn Weston |
Kunde/Co |
Copywriter |
| Benjamin Bidstrup |
Kunde/Co |
Art Director |
| Gregers Mikkelsen |
Kunde/Co |
Account Director |
The Campaign
The film brings the Danfoss Story to life and shows the brands key characters – Quality, Reliability and Innovation.
It is structured around the 4 growth themes:
Chapter 1 is about the ‘Land of Generations’ and Danfoss high-quality impact on the agriculture. Hence, the chapter deals with the ‘Food’ theme. Filmed in the USA.
Chapter 2 is about the ‘Power to Grow’ and covers the theme ‘Energy’. The film raises the awareness, on how active and innovative Danfoss is when it comes to energy saving products that makes an impact. Filmed in Germany.
Chapter 3 is called ‘A city for the future’ and shows which difference Danfoss makes within infrastructure. The footage from China underlines how reliable Danfoss' products are.
Chapter 4 deals with the ‘Climate’ theme in Russia and has the title ‘A heart for heating’. Sustainability achieved trough better and more efficient indoor climates is at the core of Danfoss’ business.
This film summarizes what we believe in, what we believe is important, the challenges we are solving and the why we are doing it.
We want to show Danfoss’ impact in the world – the difference we are making on a grand scale.