| Title | SWEAT FIGHT |
| Brand | HENKEL |
| Product/Service | RIGHT GUARD |
| Category |
A04. Cosmetics & Beauty, Toiletries and Pharmacy |
|
Entrant Company
|
TBWA GROUP GERMANY Düsseldorf, GERMANY
|
|
Advertising Agency
|
TBWA GROUP GERMANY Düsseldorf, GERMANY
|
|
Production Company
|
E+P FILMS Munich, GERMANY
|
|
Production Company 2
|
KNUCKLEHEAD London, UNITED KINGDOM
|
Credits
| Ben Haxworth |
Henkel Ag/Co. Kgaa |
Head Of Marketing Uk |
| Ditti Reti-garnier |
Henkel Ag/Co. Kgaa |
International Marketing Manager |
| Clémence Alberti |
Henkel Ag/Co. Kgaa |
International Marketing Manager |
| Joerg Herzog |
Tbwa |
Executive Creative Director |
| Kristina Weng |
Tbwa |
Agency Account Supervisor |
| Jette Klunker |
Tbwa |
Agency Account Director |
| Julian Zweybruecken |
Tbwa |
Senior Account Executive |
| Michael Roeder |
Tbwa |
Creative Director |
| Katja Haecker |
Tbwa |
Associate Creative Director |
| Frank Wunderlich |
Tbwa |
Copywriter |
| Andre Heinrichs |
Tbwa |
Art Director |
| Benjamin Welke |
Tbwa |
Art Director |
| Thilo Strecker |
Tbwa |
Head Of Tv |
The Campaign
In the beauty category it’s always the same:
Only the good looking guys are the ones who are successful. They get the girls. They drive fast cars. They are in good shape.
But – what about the millions of men who don’t look like supermodels?
We believe: Everybody can be successful.
Because being successful is not about looks. It’s about an attitude that gives you the self-confidence you need – and with the right deodorant you finally get it.
We say: Forget about beauty – win with coolness.
Then you’ll master any challenge and suceed in the end.
That’s why you should start your day right.