Title	THE PAYBACK TIME
Brand	DOGADAN
Product/Service	HERBAL AND FRUIT TEAS
Category	B02. Viral Film
Entrant Company	PLASENTA CONVERSATION AGENCY Istanbul, TURKEY
Advertising Agency	PLASENTA CONVERSATION AGENCY Istanbul, TURKEY
Production Company	POW FILMS Istanbul, TURKEY

The Campaign

The story opens up with our our invisible anti-hero character Mr. Disease’s entrance to a restaurant and he immediately starts to contaminate people, up until he faces his opponent. This opponent character represents the empowered immune system of Dogadan drinkers and protects them from the influences of Mr. Disease. Their scramble goes tough with advanced fighting scenes, where Dogadan drinker’s immune system manages to beat off Mr. Disease. The payoff does not end up in Mr. Disease’s favor, and he leaves the place furiously. Yet, in this unique and hectic movie, she appears to be the protagonist of the film.