| Title | A STAR |
| Brand | MERCEDES-BENZ ESPAÑA |
| Product/Service | MERCEDES-BENZ |
| Category |
A07. Cars & Automotive Services |
|
Entrant Company
|
CONTRAPUNTO BBDO Madrid, SPAIN
|
|
Advertising Agency
|
CONTRAPUNTO BBDO Madrid, SPAIN
|
|
Media Agency
|
VIVAKI Madrid, SPAIN
|
|
Production Company
|
PUEBLO FILMS MADRID, SPAIN
|
|
Production Company 2
|
SERENA DIGITAL Madrid, SPAIN
|
Credits
| Carlos Jorge |
Contrapunto Bbdo |
General Creative Director |
| Felix Del Valle |
Contrapunto Bbdo |
General Creative Director |
| Lolo Ortega |
Contrapunto Bbdo |
Creative Director |
| Antonio Castillo |
Contrapunto Bbdo |
Creative Supervisor |
| Hector Alfonso |
Contrapunto Bbdo |
Copywriter |
| Viktoria Ali |
Contrapunto Bbdo |
Copywriter |
| Tamara Martin |
Contrapunto Bbdo |
Art Director |
| Cris Pato |
Contrapunto Bbdo |
Art Director |
| Paco Ribera |
Contrapunto Bbdo |
Client Services Manager |
| Lorena Landau |
Contrapunto Bbdo |
Account Director |
| Sofia Calonje |
Contrapunto Bbdo |
Account Supervisor |
| Gema Crespo |
Contrapunto Bbdo |
Executive Producer |
| Andres Salmoyraghi |
Pueblo Films |
Film Director |
| Reiner Hoeps |
Mercedes-benz |
General Manager |
| Ralf Gaenzle |
Mercedes-benz |
Marketing Manager |
| Joaquin Garralda |
Mercedes-benz |
Marketing Communication Manager |
| Rocio Poggio |
Mercedes-benz |
Brand Communication Assitant |
| Elena Steiner |
Mercedes-benz |
Brand Communication Assitant |
| Antonia Belenguer |
Mercedes-benz |
Brand Communication Assitant |
The Campaign
We see David Muñoz, renowned chef with 3 Michelin stars, working in his kitchen or sitting at his restaurant. He is thinking out aloud as he downplays the significance of the stars and gives it to the passion and effort he puts into his work. Suddenly we see his reaction when someone took the star that he truly cares.