| Title | POO FACE |
| Brand | PROCTER & GAMBLE |
| Product/Service | PAMPERS WIPES |
| Category |
A04. Cosmetics & Beauty, Toiletries and Pharmacy |
|
Entrant Company
|
SAATCHI & SAATCHI London, UNITED KINGDOM
|
|
Advertising Agency
|
SAATCHI & SAATCHI London, UNITED KINGDOM
|
|
Production Company
|
GREAT GUNS London, UNITED KINGDOM
|
Credits
| Kate Stanners |
Saatchi/Saatchi |
Chief Creative Officer |
| Lloyd Salmons |
Saatchi/Saatchi |
Digital Director |
| Ben Mills |
Saatchi/Saatchi |
Creative |
| Matt Butterfield |
Saatchi/Saatchi |
Creative |
| Anne O'neill |
Saatchi/Saatchi |
Agency Producer |
| Katrina Bain |
Saatchi/Saatchi |
Account Director |
| Ronnie Crosbie |
Saatchi/Saatchi |
Planner |
| Olly Blackburn |
Saatchi/Saatchi |
Director |
| Tim Francis |
Saatchi/Saatchi |
Production Company Producer |
| Sheridan Thomas |
Saatchi/Saatchi |
Executive Producer |
| Laura Gregory |
Saatchi/Saatchi |
Executive Producer |
| Nanu Segal |
Saatchi/Saatchi |
D.o.p. Lighting Cameraman |
| Rushes |
Rushes |
Post Production |
| Gary Turnbull |
Grand Central |
Sound Design Arrangement |
| Andy Phillips |
The Chop House |
Editor |
| James Demetriou |
The Chop House |
Editor |
| Belinda Northcliffe Casting |
Belinda Northcliffe Casting |
Casting Company |
| Des Hamilton Casting |
Des Hamilton Casting |
Casting Company |
| Richard Strauss |
N/A |
Music Composer |
| Peters Editions |
N/A |
Music Publisher |
The Campaign
“Pooface” is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign.
Set to the classic score Thus Spoke Zarathustra by Strauss, we chart in high definition and in super slow motion (400fps) a big moment in ten young babies lives: doing a poo.
It’s a moment every mum and dad can recognise, the moment when baby’s focus is on nothing but the task at hand, it encapsulates all the weird, wonderful, adorable and funny poofaces babies pull when they’re doing their business. We tell a story, from the initial build up, to the moment itself, right to those moments of ecstatic relief that follow.
It’s a moment that a new mum and dad may fear. Knowing that soon after the pooface a clean up is needed.
But with this film we’re saying: parents, Don’t Fear The Mess! A clean baby is just a Pampers wipe away. The big deal for baby is a tiny job for mum and dad.