HOLOGRAMS FOR FREEDOM

TitleHOLOGRAMS FOR FREEDOM
BrandNO SOMOS DELITO (WE ARE NOT CRIME)
Product/ServiceNGO
Category B01. Internet Film
Entrant Company DDB SPAIN Madrid, SPAIN
Advertising Agency DDB SPAIN Madrid, SPAIN
Production Company GARLIC TV Madrid, SPAIN
Production Company 2 LA LIVINGSTON Madrid, SPAIN
Production Company 3 20 HUNGAROS Barcelona, SPAIN
Credits
Name Company Position
Jose Mª Roca De Viñals Ddb Spain Chief Creative Officer
Guillermo Santaisabel Ddb Spain Executive Creative Director
Javier Urbaneja Ddb Spain Executive Creative Director
Cristina Rodriguez Ddb Spain Creative Director/Head Of Art
Daniel Rodriguez Ddb Spain Copywriter
Mariona Cruz Ddb Spain Account Supervisor
Gabriela Castro Ddb Spain Account Executive
Enrique Feijoo Ddb Spain Production Director
Elena Carrasco Ddb Spain Agency Producer
Esteban Crespo Garlic Tv Director
Alvaro Gorospe Garlic Tv Executive Producer
Pancho Alcaine - Cinematographer
Elena Vergel Garlic Tv Post Production Supervisor
Bruno Galán Garlic Tv Hologram Supervisor
Fernando Guarinello - Editor
Alberto Escudero - Photographer
David Bardos 20h Interactive Director
Fernando Drumond 20h Front End Programmer

The Campaign

The film tells the story of the first holographic protest in History, organized by NoSomosDelito platform against the Spanish Gag Law. It consist of three parts. First one is the demonstration preparation: people writing messages on their banners, gagging themselves with duct tape, practicing shouts. First time viewers will think it’s the preparation or a regular protest. The second part of the film shows the almost empty streets of Madrid at night. The increasing volume of the sound of the protest tells the bystanders (and the viewer) it is approaching, but it’s not shown yet. In the final part, the holograms make their appearance, marching in front of the Parliament building. Some people witness it in awe, while media professionals try not to lose a single second or image. Finally, the hologram of NoSomosDelito spokesperson starts to read their manifesto while the film end with message and logo.