Title | HOLOGRAMS FOR FREEDOM |
Brand | NO SOMOS DELITO (WE ARE NOT CRIME) |
Product/Service | NGO |
Category |
B01. Internet Film |
Entrant Company
|
DDB SPAIN Madrid, SPAIN
|
Advertising Agency
|
DDB SPAIN Madrid, SPAIN
|
Production Company
|
GARLIC TV Madrid, SPAIN
|
Production Company 2
|
LA LIVINGSTON Madrid, SPAIN
|
Production Company 3
|
20 HUNGAROS Barcelona, SPAIN
|
Credits
Jose Mª Roca De Viñals |
Ddb Spain |
Chief Creative Officer |
Guillermo Santaisabel |
Ddb Spain |
Executive Creative Director |
Javier Urbaneja |
Ddb Spain |
Executive Creative Director |
Cristina Rodriguez |
Ddb Spain |
Creative Director/Head Of Art |
Daniel Rodriguez |
Ddb Spain |
Copywriter |
Mariona Cruz |
Ddb Spain |
Account Supervisor |
Gabriela Castro |
Ddb Spain |
Account Executive |
Enrique Feijoo |
Ddb Spain |
Production Director |
Elena Carrasco |
Ddb Spain |
Agency Producer |
Esteban Crespo |
Garlic Tv |
Director |
Alvaro Gorospe |
Garlic Tv |
Executive Producer |
Pancho Alcaine |
- |
Cinematographer |
Elena Vergel |
Garlic Tv |
Post Production Supervisor |
Bruno Galán |
Garlic Tv |
Hologram Supervisor |
Fernando Guarinello |
- |
Editor |
Alberto Escudero |
- |
Photographer |
David Bardos |
20h |
Interactive Director |
Fernando Drumond |
20h |
Front End Programmer |
The Campaign
The film tells the story of the first holographic protest in History, organized by NoSomosDelito platform against the Spanish Gag Law.
It consist of three parts. First one is the demonstration preparation: people writing messages on their banners, gagging themselves with duct tape, practicing shouts. First time viewers will think it’s the preparation or a regular protest.
The second part of the film shows the almost empty streets of Madrid at night. The increasing volume of the sound of the protest tells the bystanders (and the viewer) it is approaching, but it’s not shown yet.
In the final part, the holograms make their appearance, marching in front of the Parliament building. Some people witness it in awe, while media professionals try not to lose a single second or image. Finally, the hologram of NoSomosDelito spokesperson starts to read their manifesto while the film end with message and logo.