Title	EMBRACING THE FUTURE
Brand	BANK JULIUS BAER & CO.
Product/Service	FINANCIAL SERVICE
Category	A11. Financial Products & Services
Entrant Company	BANK JULIUS BAER & CO Cologne, GERMANY
Advertising Agency	ZUM GOLDENEN HIRSCHEN Cologne, GERMANY
Media Agency	MEDIAMIX SA Belmont, SWITZERLAND
Production Company	TOOL Santa Monica, USA

Name	Company	Position
Nicole Chandrashekara	Bank Julius Baer/Co. Ltd.	Head Central Marketing
Olivier Berger	Bank Julius Baer/Co. Ltd.	Head Advertising
Olivia Cham	Bank Julius Baer/Co. Ltd.	Communications Manager Advertising
Marc Forster	Tool	Director
Philipp Keller	Zum Goldenen Hirschen Köln Gmbh	Managing Director
Jost Köllner	Zum Goldenen Hirschen Köln Gmbh	Managing Director
Christian Grünwald	Zum Goldenen Hirschen Köln Gmbh	Creative Director
Daniel Wilhelms	Zum Goldenen Hirschen Köln Gmbh	Creative Director
Katja Latzlau Von Lennep	Zum Goldenen Hirschen Köln Gmbh	Creative Director
Maren Dembeck	Zum Goldenen Hirschen Köln Gmbh	Senior Campaigning Manager
Kristin Schild	Zum Goldenen Hirschen Köln Gmbh	Project Manager
Oliver Fuselier	Tool	Managing Director/Live Action Executive Producer
Lori Stonebraker	Tool	Executive Producer
Lindsay Skutch	Tool	Line Producer
Sheri Patterson	Tool	Post Producer
Suzy Ramirez	Final Cut	Senior Producer
Adam Rudd	Final Cut	Editor

The Campaign

The commercial ‘Embracing the Future’ portrays Julius Baer as a visionary leader in the field of banking – the pioneer by your side as you explore new frontiers. We follow the progress of one man: born in water and conquering the skies as a young man before eventually exploring space and setting foot on Mars. It is a metaphorical journey through life, its financial and creative challenges, and endless possibilities.