| Title | SORRY |
| Brand | MERCEDES-BENZ / SMART |
| Product/Service | SMART FORTWO |
| Category |
A07. Cars & Automotive Services |
|
Entrant Company
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Advertising Agency
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP Paris, FRANCE
|
|
Production Company
|
SAISON 2 Paris, FRANCE
|
Credits
| Matthieu Elkaim |
Bbdo Paris |
Executive Creative Director |
| Eric Pierre |
Clm Bbdo |
Creative Director |
| Anthony Lietart |
Clm Bbdo |
Art Director |
| Sebastien Duhaud |
Clm Bbdo |
Copywriter |
| Marie - Pierre Benitah |
Clm Bbdo |
Vice President |
| Severine Autret |
Clm Bbdo |
Managing Director |
| Céline Leprince |
Clm Bbdo |
Account Supervisor |
| Charlotte Montrichard |
Clm Bbdo |
Project Manager |
| Loic Mercier |
Bbdo Paris |
Head Of Strategy |
| Alex Murphy |
Saison 2 |
Director |
| Nicolas De Crepy |
Saison 2 |
Director/Producer |
| Thomas Laurent |
Clm Bbdo |
Agency Producer |
| Martine Ferey |
Clm Bbdo |
Post Production |
| Jérémy Jacobs |
Saison 2 |
Producer |
| David Quesemand |
Xxx |
Director Of Photography |
| Pierre Deshayes |
Clm Bbdo |
Case Study Editor |
| Xxxx |
Gusmoke |
Post Production |
| Matthieu Sibony |
Schmooze |
Sound Studio |
| Hervé Poquet |
Mercedes-benz/Smart |
Brand Manager |
| Stéphane Boutier |
Mercedes-benz |
Marketing Director |
The Campaign
Smart feels truly sorry… for its competitors!
With the arrival of the new smart fortwo, smart once again takes to the floor to apologize to its competitors for only measuring 2.69 metres.
Since its launch, the smart fortwo is the smallest and most agile city car.