| Title | THE CHILD- KING |
| Brand | YES |
| Product/Service | SATELLITE T.V |
| Category |
A13. Commercial Public Services |
|
Entrant Company
|
McCANN TEL AVIV, ISRAEL
|
|
Advertising Agency
|
McCANN TEL AVIV, ISRAEL
|
|
Production Company
|
POV Tel Aviv, ISRAEL
|
Credits
| Rona Yakobi |
Mccann Tel Aviv Israel |
Vp Creative |
| Gal Porat |
Mccann Tel Aviv Israel |
Art Director |
| Mel Caspi |
Mccann Tel Aviv Israel |
Art Director |
| Gilad Hirsch |
Mccann Tel Aviv Israel |
Art Director |
| Ido Ben-dor |
Mccann Tel Aviv Israel |
Copywriter |
| David Cohen |
Mccann Tel Aviv Israel |
Copywriter |
The Campaign
Kids have a world of their own. They look at things through their own unique prospective, much different than ours.
At the following spot the child- king creates a world of his own by his rules in which the target is not to win or lose but just to play!