Title	YES BINGE
Brand	YES
Product/Service	SATELLITE T.V
Category	A13. Commercial Public Services
Entrant Company	McCANN TEL AVIV, ISRAEL
Advertising Agency	McCANN TEL AVIV, ISRAEL
Production Company	POV Tel Aviv, ISRAEL

Name	Company	Position
Rona Yakobi	Mccann Tel Aviv Israel	Vp Creative
Gal Porat	Mccann Tel Aviv Israel	Art Director
Mel Caspi	Mccann Tel Aviv Israel	Art Director
Ido Ben-dor	Mccann Tel Aviv Israel	Copywriter
Tal Manor	Mccann Tel Aviv Israel	Copywriter

The Campaign

Binge is a worldwide phenomenon. People are searching for new experiences and products that satisfy their appetite for more and more and more… In a world like this YES launched YES BINGE. A whole category in the YES VOD, featuring HBO's best series, with all of the episodes and seasons, this way the viewers could watch the best stories in the world, for as much as they please. And because that in BINGE, the story attracts from the begging to the end, you have no chance but to submit to it entirely. Loosen your muscles and mind and let it swift you away to places you can never expect without stopping. This is the idea of the commercial featuring Alec Baldwin. Baldwin runs into the situation which has no connection to, to a story that doesn't belong to him. But he isn’t about to let that fact bother him, because when a good story begins you want to get swept away by it, from the beginning to the end. The story starts rolling and continues without stopping, until the finish. That is, until the beginning of another story, which he starts and can't stop.