| Title | THE BLIND TASTER, PART 2 |
| Brand | SOK/PRISMA |
| Product/Service | PRISMA |
| Category |
A08. Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Advertising Agency
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Media Agency
|
CARAT FINLAND Helsinki, FINLAND
|
|
Production Company
|
LUCY LOVES STORIES Helsinki, FINLAND
|
Credits
| Jarkko Tuuri |
Make It Simple Oy |
Creative Director |
| Jukka Mannio |
Make It Simple Oy |
Creative Director |
| Pia Eiro |
Make It Simple Oy |
Account Director |
| V-p Ääri |
Sok |
Vice President/Marketing And Customer Interaction |
| Lauri Toivonen |
Sok |
Marketing Director |
| Satu Vilkman |
Sok |
Account Manager |
| Ulla Möttönen |
Sok |
Account Manager |
| Marko Antila |
Lucy Loves Stories |
Producer |
| Johannes Salonen |
Lucy Loves Stories |
Director |
| Jean Noel-mustonen |
Lucy Loves Stories |
Dop Lighting Cameraman |
| Johannes Salonen |
Lucy Loves Stories |
Editor |
| Henri Pulla |
Pulla Post |
Color Gradding |
| Juri/Miska Seppä |
Humina |
Sound Engineer |
| Toast Post |
Toast Post |
Online |
| - |
Film Angels/Riga/Latvia |
Service Production |
The Campaign
Prisma is a supermarket chain in Finland. Our promise is simple: ”Affordable and good.” To dramatize the Prisma's good selection, we created The Blind Tester. He is a man who has an acutely developed sense of taste. Now he is the reigning blind-tasting champion. In addition to the five basic tastes he can distinguish between many different aromas and nuances. The brother of the blind taster is also his manager. His special area of expertise is to buy food cheaply from Prisma. That's how we can demonstrate the wide selection of flavors offered by Prisma.