THE BUSINESS CARD OF OWNERS”
| Title | THE BUSINESS CARD OF OWNERS” |
| Brand | SOK |
| Product/Service | SOK LOYALTY CARD |
| Category |
A14. Corporate Image & Communication |
|
Entrant Company
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Advertising Agency
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Media Agency
|
CARAT FINLAND Helsinki, FINLAND
|
|
Production Company
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
| Jarkko Tuuri |
Make It Simple Oy |
Creative Director |
| Jukka Mannio |
Make It Simple Oy |
Creative Director |
| Pia Eiro |
Make It Simple Oy |
Account Director |
| V-p Ääri |
Sok |
Vice President/Marketing And Customer Interaction |
| Lauri Toivonen |
Sok |
Marketing Director |
| Tea Routala |
Sok |
Associate Creative Director |
| Tuija Myllymäki |
Sok |
Account Manager |
| Ari Laitinen |
Otto Production |
Executive Producer |
| Dome Karukoski |
Otto Production |
Director |
| Hena Blomberg |
Otto Production |
Cameraman |
| Malla Mäenpää |
Otto Production |
Associate Producer |
| Kimmo Taavila |
Otto Production |
Editor |
| Timo Anttila |
Otto Production |
Sound Engineer |
| Juri Seppä |
Humina |
Music |
The Campaign
The S-Group is a conglomerate and a market leader in many different fields in Finland (supermarkets, hotels, restaurants etc.) The thing is that S-Group is a cooperative society. The customers own it.
The S-Card isn’t just another bonus card. It’s a sign that you’re an owner. You really own a part of the company, and owners get many benefits. The problem is that this has never really been communicated to the public.
This is a story about a father that takes his son to a trip to show him the family’s holdings. It’s also a story about the relationship of the two.