FOR ALL WE HAVE. AND ALL WE ARE.
| Title | FOR ALL WE HAVE. AND ALL WE ARE. |
| Brand | THE NORWEGIAN ARMED FORCES |
| Product/Service | PROFILE |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
ERNÖ Oslo, NORWAY
|
|
Advertising Agency
|
ERNÖ Oslo, NORWAY
|
|
Media Agency
|
IUM Oslo, NORWAY
|
|
Production Company
|
4 1/2 Oslo, NORWAY
|
Credits
| Eirik Hovland |
Ernö |
Copywriter |
| Henrik Sæther |
Ernö |
Art Director |
| Aagot Skjeldal |
Ernö |
Account Executive |
| Pål Drage |
Ernö |
Account Executive |
| Mette Løland |
Ernö |
Account Manager |
| Tom Rainer |
Ernö |
Designer |
| Marius Holst |
4 1/2 |
Director |
| Anja Kristiansen |
4 1/2 |
Producer |
| Tom O. Oivind |
Forsvaret |
Client |
| Michael Bruteig |
Forsvaret |
Client |
The Campaign
It is night. We see a family sleeping peacefully in their bed.
The camera zoomes in on the smoke detector above the bed.
We see a small red light flashing in the dark from the smoke detector.
Text:
To protect what we have is not just important for people.
In a transition we see short red flashes in the darkness of a night sky.
The camera zooms out and we see that it is a light on the wing of an Orion aircraft,
that slides over a coastal landscape.
Text:
But for a country as well
The Norwegian Armed Forces