| Title | ROLLERCOASTER |
| Brand | RECKITT BENCKISER |
| Product/Service | STERADENT DENTURE FIXATIVE CREAM |
| Category |
A04. Cosmetics & Beauty, Toiletries and Pharmacy |
|
Entrant Company
|
HAVAS WORLDWIDE SPAIN Madrid, SPAIN
|
|
Advertising Agency
|
HAVAS WORLDWIDE SPAIN Madrid, SPAIN
|
|
Production Company
|
CENTRAL FILMS ESPAÑA Madrid, SPAIN
|
Credits
| Manuel Montes |
Havas Worldwide Spain |
General Creative Director |
| Alberto Lizaralde |
Havas Worldwide Spain |
Creative Director |
| Fernando Jose Zurita |
Havas Worldwide Spain |
Creative Director |
| Daniel Arenal |
Havas Worldwide Spain |
Art Director |
| Imma Haro |
Havas Worldwide Spain |
General Manager Barcelona |
| Raquel Perez |
Havas Worldwide Spain |
Agency Producer |
| Vicky Moron |
Havas Worldwide Spain |
Agency Producer |
| Rodrigo Garcia Sainz |
Central Films |
Director Film |
| Raul Garcia Gomez |
Central Films |
Executive Producer |
| Pedro Sanchez |
Central Films |
Director Of Photography |
| Jose Alvarez |
La Bicicleta |
Post Production |
The Campaign
An old lady rides a Roller Coaster for the first time. She laughs and laughs each and every second of the spot. There's not a moment in which she is not laughing with her mouth really widely opened. Finally the Roller Coaster stops. And a super shows up in the screen, were we can read: Steradent Denture Fixative Cream. Extra Strong.