| Title | OUR POWER |
| Brand | OSTANKINO MEAT PROCESSING PLANT JSC |
| Product/Service | OSTANKINO SAUSAGE "DAD CAN" |
| Category |
A01. Food |
|
Entrant Company
|
SAATCHI & SAATCHI RUSSIA Moscow, RUSSIA
|
|
Advertising Agency
|
SAATCHI & SAATCHI RUSSIA Moscow, RUSSIA
|
|
Production Company
|
FILMSERVICE PRODUCTIONS Moscow, RUSSIA
|
Credits
| Yuri Polonski |
Saatchi/Saatchi Russia |
Executive Creative Director |
| Mikhail Ustinov |
Saatchi/Saatchi Russia |
Creative Director |
| Alexander Lyubavin |
Saatchi/Saatchi Russia |
Art Director |
| Ekaterina Belkina |
Saatchi/Saatchi Russia |
Art Director |
| Natalia Sysoeva |
Saatchi/Saatchi Russia |
Account Director |
| Anna Lemberg |
Saatchi/Saatchi Russia |
Account Director |
| Valentina Ekimyan |
Saatchi/Saatchi Russia |
Copywriter |
| Alexander Shtefanets |
Saatchi/Saatchi Russia |
Copywriter |
| Andrey Ivandikov |
Saatchi/Saatchi Russia |
Designer |
| Yulia Lartseva |
Saatchi/Saatchi Russia |
Agency Producer |
| Gregor Nicholas |
Filmservice |
Film Director |
| Ivan Lebedev |
Filmservice |
Director Of Photography |
| Dmitriy Timonov |
Filmservice |
Producer |
The Campaign
The main heroes of this video are brutal Russian agrarians. They are performing an emotional dance paying homage to the land that literally feeds and gives power to the whole nation, and quoting famous Russian song “not an inch of this land will be given”.
The video was made for the brand named “Dad Can”. It celebrates the idea of fresh and natural sausage products.