| Title | THE PYGMALION EFFECT |
| Brand | DIVINA PASTORA |
| Product/Service | INSURANCE |
| Category |
A11. Financial Products & Services |
|
Entrant Company
|
ROSEBUD Valencia, SPAIN
|
|
Advertising Agency
|
ROSEBUD Valencia, SPAIN
|
|
Production Company
|
RCR FILMS Madrid, SPAIN
|
Credits
| Pablo Lucas |
Rosebud |
Creative Director |
| Majo Alonso |
Rosebud |
Account Director |
| Santiago Sánchez |
Rosebud |
Creative Director |
| Jota Aronak |
Rcr Films |
Cinematographer |
| César Rodrez |
Rosebud |
Art Director |
| Amparo Domenech |
Rosebud |
Art Director |
| Sira Mollá |
Rosebud |
Art Director |
| Andrea García |
Rosebud |
Art Director |
| Ana Tébar |
Rosebud |
Creative |
| Gloria Fluxà |
Rosebud |
Account Executive |
The Campaign
Based on the Pygmalion effect (the phenomenon whereby higher expectations lead to an increase in performance), the film talks about the unbelievable power that our words have on others performance. "Every day you have the option to clip someone´s wings by talking about fear and uncertainty, or you can let your words drive him or her towards their goals, relying on the infinite capacity that is inside every human being."
This is the reason why this insurance company chooses to tell you "Run. Fly. Don´t stop." instead of the classical insurance companies messages, talking about "things that could happen".