SWEARING KIDS

Short List
TitleSWEARING KIDS
BrandDAIMLER / SMART
Product/ServiceSMART FORFOUR
Category B01. Internet Film
Entrant Company BBDO GROUP GERMANY Berlin, GERMANY
Advertising Agency BBDO GROUP GERMANY Berlin, GERMANY
Media Agency VIVAKI Düsseldorf, GERMANY
Production Company ANORAK RADICAL MEDIA Berlin, GERMANY
Credits
Name Company Position
Wolfgang Schneider Bbdo Group Germany Gmbh Chief Creative Officer
Jan Harbeck/Ton Hollander Bbdo Berlin Gmbh Creative Managing Director
Michael Schachtner/Jan Harbeck/Ton Hollander Bbdo Berlin Gmbh Executive Creative Director
Daniel Schweinzer/Lukas Liske Bbdo Berlin Gmbh Creative Director
Daniel Schweinzer Bbdo Berlin Gmbh Art Director
Lukas Liske Bbdo Berlin Gmbh Copywriter
Dirk Spakowski Bbdo Berlin Gmbh Managing Director
Sebastian Schlosser/Jan Hendrik Oelckers/Lindsay Joensson Bbdo Berlin Gmbh Account Team
Silke Rochow Bbdo Berlin Gmbh Agency Producer
Steffen Gentis Bbdo Group Germany Gmbh Chief Production Officer
Steve Miller C/O Anorak Director
Bryan Newman C/O Anorak Director Of Photography
- Slaughterhouse Gmbh/Berlin Post Prodction Company
- Studio Funk Berlin Audio Production House
- Mokoh Music Music/Sound Design
Catherine Baikousis/Christian Wegehenkel/Eva Kaibler/Uta Wittchen Anorak/Slaughterhouse Producer
Jonas Knopf/Stephan Moritz - Composer
Andre König Studio Funk Berlin Sound Engineer
Jan Fabian Klein/Benjamin Entrup - Editor
Jill Pallad/Holbrook Hays/Telsey/Co. - Styling/Setting/Casting

The Campaign

Nowhere do people swear as much as in everyday city traffic. In our TV commercial we show the effect: swearing kids that learned from their swearing parents. The message: When you drive the wrong car, you teach the wrong words. The solution: with the smart forfour, the smart among the fourseaters, young families ride more relaxed through the city.