Title	THE 2 EURO T-SHIRT - A SOCIAL EXPERIMENT
Brand	FASHION REVOLUTION (NGO)
Product/Service	SOCIAL ACTIVATION
Category	B02. Viral Film
Entrant Company	BBDO GROUP GERMANY Berlin, GERMANY
Advertising Agency	BBDO GROUP GERMANY Berlin, GERMANY
Production Company	UNIT9 Berlin, GERMANY

Name	Company	Position
Wolfgang Schneider	Bbdo Group Germany Gmbh	Chief Creative Officer
Jan Harbeck/David Mously	Bbdo Berlin Gmbh	Creative Managing Director
Jan Harbeck/Michael Schachtner	Bbdo Berlin Gmbh	Executive Creative Director
Michail Paderin/Jessica Witt	Bbdo Berlin Gmbh	Art Director/Script
Mike Kannowski	Bbdo Berlin Gmbh	Senior Account Manager
Steffen Gentis	Bbdo Group Germany Gmbh/Craftwork	Chief Production Officer/Producer
Silke Rochow	Bbdo Berlin Gmbh	Agency Producer
Cathrin Barbe	Bbdo Berlin Gmbh	Art Buyer
Christian H. Hasselbusch	-	Photographer
Michail Paderin	Bbdo Berlin Gmbh	Illustrator
-	Craftwork	Post Production Company
Robert Bader	-	Director
Alessandro Rovere/Kevin Krefta	-	Director Of Photography
Kevin Krefta	Craftwork	Editor
Nicolas Moles	Bbdo Berlin Gmbh	Animation
Maciej Zasada/Kamil Chruscinski/Thomasz Sapinski/Christian Hergarten/Beode Rebit	Unit9	Digital Development
Stefan Bader	Unit9	Executive Producer
-	Ketchum Pleon Gmbh	Pr Agency

The Campaign

Fashion Revolution is fighting for the rights of those working in sweatshops. So we created a film documenting human compassion. We set up a vending machine, filled with cheap T-shirts, in a busy shopping area to see if people would still buy the T-shirt if they were confronted with the conditions under which it was produced. Instead of the T-shirt being dispensed, they watched a video and were given the option to either buy or donate the money. The result was heart warming and uplifting, restoring faith in humanity, as 90% of people decided to donate their money instead.