| Title | SWIMMING PIGS |
| Brand | GRILSTAD |
| Product/Service | BACON |
| Category |
A01. Food |
|
Entrant Company
|
McCANN NORDIC OSLO, NORWAY
|
|
Advertising Agency
|
McCANN NORDIC OSLO, NORWAY
|
|
Media Agency
|
IUM Oslo, NORWAY
|
|
Production Company
|
STORYLINE STUDIOS Oslo, NORWAY
|
Credits
| Jan Petter Aagren |
Mccann Oslo |
Art Director |
| Stian Birkelid |
Mccann Oslo |
Art Director |
| Paal Tarjei Aasheim |
Mccann Nordic Oslo |
Account Director |
| Stein Simonsen |
Mccann Nordic Oslo |
Creative Director |
| Beril H. Rassmussen |
Mccann Oslo |
Agency Producer |
| Katrine Berget |
Mccann Oslo |
Account Manager |
| Jim Abernethy |
Scuba Adventure |
Photographer |
| Paal Rui |
Storyline Post-production |
Editor |
| Hanne Kathrine Thomassen |
Ium |
Client Service Director |
| Anita Holthe |
Grilstad As |
Client Contact |
The Campaign
Almost all Norwegian bacon has added water because water increase weight – and the end-price to consumers. Added water makes the bacon splash while frying, a fact not commonly known. Grilstad doesn´t add water. They’re just a small company producing honest, premium bacon. Rather than pointing a finger to Grilstad’s competitors, we chose to enlight Norwegians with humour simply by saying:
"It´s better with bacon in water, than water in bacon", showing ehh... swimming pigs.