| Title | THE GENERAL |
| Brand | UNILEVER |
| Product/Service | VO5 |
| Category |
A04. Cosmetics & Beauty, Toiletries and Pharmacy |
|
Entrant Company
|
HAVAS WORLDWIDE London, UNITED KINGDOM
|
|
Advertising Agency
|
HAVAS WORLDWIDE London, UNITED KINGDOM
|
|
Media Agency
|
MINDSHARE London, UNITED KINGDOM
|
|
Production Company
|
KNUCKLEHEAD London, UNITED KINGDOM
|
Credits
| Mark Fairbanks |
Havas Worldwide London |
Executive Creative Director |
| Dominic Gettins |
Havas Worldwide London |
Creative Director |
| Philip Beaumont |
Havas Worldwide London |
Art Director |
| Dominic Gettins |
Havas Worldwide London |
Copywriter |
| Caroline Saunders |
Havas Worldwide London |
Business Director |
| Emma Prendergast |
Havas Worldwide London |
Account Director |
| Andrew Quin |
Havas Worldwide London |
Planning Director |
| Charlotte Lawrence |
Havas Worldwide London |
Agency Producer |
| Darren Touhy |
Knucklehead |
Producer |
| Rob Leggatt |
Knucklehead |
Director |
| Ben Davis |
Knucklehead |
Director Of Photography |
| Michael Carlin |
Knucklehead |
Production Designer |
| Louise Unwin |
Finish |
Producer |
| Paul Harrison |
Finish |
Colourist/Head Of Grading |
| Steve Murgatroyd |
Finish |
Senior Flame Op |
| David Webb |
Final Cut |
Editor |
| Ben Leeves |
Grand Central |
Sound Engineer |
The Campaign
A life led through social media with number of shares, likes, fans and comments has become the new mould.
As a result we see the protagonist unhappy with the life they’re currently leading; they use VO5 to transform their appearance and be true to themselves; thus breaking free from expectation to follow their dreams.