DON'T FIGHT BACK THE SLEEP
| Title | DON'T FIGHT BACK THE SLEEP |
| Brand | ASFINAG AUTOBAHNEN- UND SCHNELLSTRASSEN-FINANZIERUNGS-AKTIENGESELLSCHAFT |
| Product/Service | MOTORWAY OPERATOR |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
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Entrant Company
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LOWE GGK Vienna, AUSTRIA
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Advertising Agency
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LOWE GGK Vienna, AUSTRIA
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Media Agency
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INITIATIVE Vienna, AUSTRIA
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Production Company
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DAS RUND Vienna, AUSTRIA
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Credits
| Rudi Kobza |
Lowe Ggk Werbeagentur Gmbh |
Ceo |
| Dieter Pivrnec |
Lowe Ggk Werbeagentur Gmbh |
Chief Creative Officer |
| Marcus Hartmann |
Lowe Ggk Werbeagentur Gmbh |
Creative Director Art |
| Joachim Glawion |
Lowe Ggk Werbeagentur Gmbh |
Creative Director Text |
| Christof Benzer |
Lowe Ggk Werbeagentur Gmbh |
Client Service Director |
| Monika Eder |
Lowe Ggk Werbeagentur Gmbh |
Account Manager |
The Campaign
A man is driving on an Austrian highway through the night. He is overtired and fights not to fall asleep. Suddenly two hands come from the back side of the car and try to cover his eyes. He is in shock and struggles while he’s driving, but manages to fight against this stranger until he reaches the next motorway service area. He rushes out of his car, looks at the back seat and realizes that there is no one. He’s not surprised. But relieved instead and walks towards the service station.
Super: Don’t fight back the sleep. Better take a brake.
Logo: ASFINAG.
Claim: The reliable motorway operator.