OKKO EXPERIMENT PASTA

TitleOKKO EXPERIMENT PASTA
BrandKONZERN GALNAFTOGAS
Product/ServiceGAS STATION
Category A07. Cars & Automotive Services
Entrant Company TABASCO Kiev, UKRAINE
Advertising Agency TABASCO Kiev, UKRAINE
Production Company LIME LITE STUDIO Kiev, UKRAINE
Credits
Name Company Position
Alexander Smirnov Tabasco Creative Director
Elena Sukhanova Tabasco Managing Director
Vasyl Dmytriv Galnaftogas Marketing Director
Romana Moroz Galnaftogas Communications Director
Albert Zurashvili Limelite Studio Executive Producer
Julia Foster Limelite Studio Line Producer
Bruce Parramore Limelite Studio Shooting Director
Mikolaj Lebkowski Limelite Studio Dop Lighting Cameraman
Olga Zhegulina Tabasco Agency Producer

The Campaign

Our presenters come to the restaurant and ask the cooks to go with them for an experiment. We cover the eyes of the cooks so they don't know where we take them. Once at the gas station, we treat cooks with our pasta and ask them to describe its taste. Cooks explain in detail how delicious the pasta tastes. We offer the cooks to open the eyes to see where we are. The cooks are surprised to see they are at the gas station as they would never expact such tasty pasta at the petrol station.