OKKO EXPERIMENT PASTRY

TitleOKKO EXPERIMENT PASTRY
BrandKONZERN GALNAFTOGAS
Product/ServiceGAS STATION
Category A07. Cars & Automotive Services
Entrant Company TABASCO Kiev, UKRAINE
Advertising Agency TABASCO Kiev, UKRAINE
Production Company LIME LITE STUDIO Kiev, UKRAINE
Credits
Name Company Position
Alexander Smirnov Tabasco Creative Director
Elena Sukhanova Tabasco Managing Director
Vasyl Dmytriv Galnaftogas Marketing Director
Romana Moroz Galnaftogas Communications Director
Albert Zurashvili Limelite Studio Executive Producer
Julia Foster Limelite Studio Line Producer
Bruce Parramore Limelite Studio Shooting Director
Mikolaj Lebkowski Limelite Studio Dop Lighting Cameraman
Olga Zhegulina Tabasco Agency Producer

The Campaign

Our presenters come to the restaurant and ask the cooks to go with them for an experiment. We cover the eyes of the cooks so they don't know where we take them. Once at the gas station, we treat cooks with our pastry and ask them to describe the taste of the croissant. Cooks explain in detail how delicious the coissant tastes. We offer the cooks to open the eyes to see where we are. The cooks are surprised to see they are at the gas station as they would never expact such tasty pastry at the petrol station.