| Title | VICTORY DAY 1 |
| Brand | INFORMATIONAL RESISTANCE |
| Product/Service | SOCIAL |
| Category |
B02. Viral Film |
|
Entrant Company
|
TABASCO Kiev, UKRAINE
|
|
Advertising Agency
|
TABASCO Kiev, UKRAINE
|
|
Production Company
|
LIME LITE STUDIO Kiev, UKRAINE
|
Credits
| Alexander Smirnov |
Tabasco |
Creative Director |
| Alexander Gorlov |
Tabasco |
Chief Executive Officer |
| Elena Sukhanova |
Tabasco |
Managing Director |
| Mikhail Dragan |
Tabasco |
Copywriter |
| Ivan Barbul |
Tabasco |
Copywriter |
| Mikhail Suslov |
Tabasco |
Art Director |
| Olga Zhegulina |
Tabasco |
Agency Producer |
| Vladimir Yatsenko |
Limelite Studio |
Executive Producer |
| Albert Zurashvili |
Limelite Studio |
Executive Producer |
| Julia Foster |
Limelite Studio |
Line Producer |
The Campaign
A young soldier in the Ukrainian Army, calls his grandfather, a veteran who fought during WWII in the Soviet Army. The young soldier speaks in Russian, congratulating his grandfather on Victory Day—a national holiday commemorating the end of WWII. The young soldier says the Soviet slogan “Happy Victory Day” and his grandfather replies "Glory to Ukraine". Afterwards, the young soldier goes into battle.