| Title | THE WAY HOME |
| Brand | SPAREBANK 1 |
| Product/Service | INSURANCE |
| Category |
A15. Charities, Public Health, Safety & Awareness Messages |
|
Entrant Company
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
|
Advertising Agency
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
Credits
| Per Erik Jarl |
Kitchen Leo Burnett |
Art Director |
| Christian Hygen |
Kitchen Leo Burnett |
Copywriter |
| Pia Lystad |
Kitchen Leo Burnett |
Graphic Designer |
| Aram Zarkoob |
Kitchen Leo Burnett |
Creative Produser/Account Manager |
| Bjørn Polmar |
Kitchen Leo Burnett |
Account Director |
| Adam Gruner |
Kitchen Leo Burnett |
Motion Animation |
The Campaign
The story is told only with white typo on black background. The story is about two boys who is best
friends. One afternoon one of the boys joins the other one home for dinner after football practice.
While this is being explained to the audience, the white text on the screen is almost unnoticeable
toned down. After some more playing in the garden, the friend who is visiting must walk home. The
text explains how he walks, the distance to his destination, and the appearance of a car behind him.
At the same time the white text has become so dark that its almost impossible to interpret.
Super: Wear a reflector. Always.