| Title | OUT OF THE BOX |
| Brand | VIAPLAY |
| Product/Service | STREAMING SERVICE |
| Category |
A10. Publications & Media |
|
Entrant Company
|
HONESTY Stockholm, SWEDEN
|
|
Advertising Agency
|
HONESTY Stockholm, SWEDEN
|
|
Media Agency
|
PHD Stockholm, SWEDEN
|
|
Production Company
|
HONESTY PRODUCTION Stockholm, SWEDEN
|
Credits
| Martin Marklund |
Honesty |
Creative Director |
| Petrus Kukulski |
Honesty |
Creative Director |
| Robert Nygren |
Honesty |
Account Director |
| Marie Pohl |
Honesty |
Account Manager |
| Anders Olsson |
Honesty Production |
Agency Producer |
| Alexander Biörsmark |
Honesty Production |
Editor |
| Dan Elmner |
Honesty Production |
Line Producer |
| Martin Marklund |
Honesty |
Director |
| Lovisa Negga |
Lovisa Negga |
Music |
| Kenneth Svedlund Ishii |
Honesty Production |
Photographer |
The Campaign
The films are about the largest family in the Nordics.
It's a Sami family with 12 children.
In this video, we get to meet them for the first time.
It begins with the grandfather and one of his grandchildren shoveling snow, while they tell what their preferences are when they watch TV.
The film ends with the whole family sitting on the sofa with their own device and watching their favorite television shows and movies.