| Title | BLACK EYE |
| Brand | VIAPLAY |
| Product/Service | STREAMING SERVICE |
| Category |
A10. Publications & Media |
|
Entrant Company
|
HONESTY Stockholm, SWEDEN
|
|
Advertising Agency
|
HONESTY Stockholm, SWEDEN
|
|
Media Agency
|
PHD Stockholm, SWEDEN
|
|
Production Company
|
HONESTY PRODUCTION Stockholm, SWEDEN
|
Credits
| Martin Marklund |
Honesty |
Creative Director |
| Petrus Kukulski |
Honesty |
Creative Director |
| Robert Nygren |
Honesty |
Account Director |
| Marie Pohl |
Honesty |
Account Manager |
| Anders Olsson |
Honesty Production |
Agency Producer |
| Alexander Biörsmark |
Honesty Production |
Editor |
| Dan Elmner |
Honesty Production |
Line Producer |
| Martin Marklund |
Honesty |
Director |
| Lovisa Negga |
Lovisa Negga |
Music |
| Kenneth Svedlund Ishii |
Honesty Production |
Photographer |
The Campaign
The films are about the largest family in the Nordics.
It's a Sami family with 12 children.
The film starts with two of the youngest boys in the family sitting on a couch. The oldest of them starts to talk about the brother next to him. He explains how much the brother likes Spongebob and that one bully in school told the brother that Spongebob sucks. Then the camera films the brother who has a black eye.