| Title | THE GREAT FLIGHT |
| Brand | CHICCO (ARTSANA GROUP) |
| Product/Service | BABY CLOTHING, TOYS AND EQUIPMENT BRAND |
| Category |
A14. Corporate Image & Communication |
|
Entrant Company
|
FILMMASTER PRODUCTIONS Milan, ITALY
|
|
Advertising Agency
|
ARMANDO TESTA Turin, ITALY
|
|
Production Company
|
FILMMASTER PRODUCTIONS Milan, ITALY
|
Credits
| Federico Brugia |
Filmmaster Productions |
Director |
| Lorenzo Vittorio Cefis |
Filmmaster Productions |
Executive Producer |
| Anna Sica |
Filmmaster Productions |
Producer |
| Luca Esposito |
Filmmaster Productions |
Director Of Photography |
| Cecilia Falsone |
Filmmaster Productions |
Editor |
| Vincenzo Celli |
Armando Testa |
Creative Director |
| Matteo Pozzi |
Armando Testa |
Art Director |
| Samantha Scaloni |
Armando Testa |
Copywriter |
| Tiziana Perotti |
Armando Testa |
Client Service Director |
| Claudio Beltrami |
Band |
Post Production |
| Mattia Bruno |
Band |
Post Production |
| Alberto Mantini |
Band |
Post Production |
| Luigi De Gasperi |
Filmmaster Productions |
Music |
The Campaign
The Great Flight is a tribute to all those loving and caring mums who relentlessly attempt to protect their kids from distressing realities, such as the loss of a loved one. To this aim, grandpa’s farewell becomes an emotionally evocative fairytale enriched by a vivid touch of imagination. For example, the director used butterflies to convey the concept of lightness, and the image of the ceiling is where this concept is expressed to the max. Generally speaking, this delicate commercial shows a series of poetic and delicate moments that should enliven everyone’s life, including the one of the adults.