I THOUGHT IT WAS LOVE

TitleI THOUGHT IT WAS LOVE
BrandFARE X BENE ONLUS
Product/ServiceNON-PROFIT ORGANIZATION
Category A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company FILMMASTER PRODUCTIONS Milan, ITALY
Advertising Agency ALTAVIA ITALIA Milan, ITALY
Media Agency MEDIA ITALIA Turin, ITALY
Production Company FILMMASTER PRODUCTIONS Milan, ITALY
Credits
Name Company Position
Federico Brugia Filmmaster Productions Director
Lorenzo Vittorio Cefis Filmmaster Productions Executive Producer
Anna Sica Filmmaster Productions Producer
Mattia Longhi Filmmaster Productions Line Producer
Mauro Chiarello Ciardo Filmmaster Productions Director Of Photography
Cecilia Falsone Filmmaster Productions Editor
Micaela Sessa Filmmaster Productions Stylist
Fabrizio Ferrero Altavia Italia Srl Creative Director
Pierfrancesco Jelmoni Altavia Italia Srl Creative Director
Giusy Lagana' Fare X Bene Onlus Head Of Client Services
Riccardo Perdomi Fare X Bene Onlus Head Of Client Services
Monica Savaresi Fare X Bene Onlus Head Of Client Services
Alberto Mantini Band Post Production
Paola Boioli Band Post Production
Adriano Mestroni Band Post Production

The Campaign

This films depicts a very contemporary subject (violence on women) treated in shocking way. The film's purpose is exactly to shock the audience though a glamorous and glossy that emphasizes the sad reality of violence on women.