Title	THE MAN WHO DIED THE MOST
Brand	AGENCE DE LA BIOMEDECINE
Product/Service	ORGAN DONATION
Category	A15. Charities, Public Health, Safety & Awareness Messages
Entrant Company	DDB PARIS, FRANCE
Advertising Agency	DDB PARIS, FRANCE
Production Company	WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
Production Company 2	THE Paris, FRANCE

Name	Company	Position
Alexandre Hervé	Ddb Paris	Executive Creative Director
Alexis Benoit	Ddb Paris	Copywriter/Art Director
Nicolas Malcorps	Ddb Paris	Art Director
Damien Fournier-perret	Ddb Paris	Agency Producer
Jean-luc Bravi	Ddb Paris	Account Director
Marine Hakim	Ddb Paris	Account Manager
Melissa Frederic	Ddb Paris	Account Executive
Isabelle Trema	Agence De La Biomedecine	Advertiser Supervisor
Fabienne Tong	Agence De La Biomedecine	Advertiser Supervisor
Rachel Baloste	Agence De La Biomedecine	Advertiser Supervisor
Steve Rogers	Wanda	Director
Thomas Hardmeier	Wanda	Director Of Photography
Jérôme Denis	Wanda	Producer
Yannick Le Bot	Wanda	Director Of Production
Vanessa Koscianski	Wanda	Post Production

The Campaign

No one really likes to talk about death. Or organ donation. But our target audience (12-28 yo) seems to like watching people getting killed on-screen a lot. Like King Joffrey in Game of Thrones for example. So instead of playing the emotional card by featuring a sad dog, or a sweet little kid waiting for a new heart, we brought them Robert Cronejager. The man who died the most in movies.