PLAYING APART

TitlePLAYING APART
BrandTELIA
Product/ServiceTELECOM SERVICES
Category B01. Internet Film
Entrant Company EHRENSTRAHLE DDB Stockholm, SWEDEN
Advertising Agency EHRENSTRAHLE DDB Stockholm, SWEDEN
Media Agency MEC Stockholm, SWEDEN
Production Company ACNE PRODUCTION Stockholm, SWEDEN

The Campaign

The film shows one of the world's leading symphonic orchestras performing a piece of music in front of a live audience. This is done although the members of the orchestra are spread out across Sweden - from the mountains in the north to the archipelago in the south. This is made possible by connecting the orchestra using high-speed internet connection. In the film, we follow the project from preparation to live concert.