Title	365 DAYS OF MAGIC IN THE SOUTHWEST OF PORTUGAL
Brand	ASSOCIAÇÃO CASAS BRANCAS
Product/Service	TOURISM & LEISURE
Category	B03. Branded Content & Entertainment Film
Entrant Company	OMDESIGN Matosinhos, PORTUGAL
Advertising Agency	OMDESIGN Matosinhos, PORTUGAL

Name	Company	Position
Diogo Gama Rocha	Omdesign	General Manager

The Campaign

This promotional film introduces the Southwest of Europe and the Costa Vicentina, as well as everything that the region and the Casas Brancas Association have to offer. The tranquillity of the region, the spirit and the genuine nature of the friendly people who welcome you all year round, the tourists that choose the Casas Brancas Association to learn about and explore this alternative destination, are clearly shown in 4 minutes of film. This is a real invitation to get to know a memorable place, which is not overcrowded, at any time of year. Quality accommodation, restaurants, and sports and leisure activities are available, in one of the best-preserved coastal areas in Europe. The film clearly shows the positioning of the Casas Brancas network and its human touch. The simple yet compelling way the story is told, first by a child and then by a mother, commends the magic and the sensations that can be experienced in this little corner of Southwest Europe, over and over again, 365 days a year.