Title	IMAGINE
Brand	S7 AIRLINES
Product/Service	S7 AIRLINES
Category	A09. Travel, Transport & Tourism, Entertainment & Leisure
Entrant Company	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Media Agency	EASY-MEDIA Moscow, RUSSIA
Production Company	SMUGGLER London, UNITED KINGDOM

Name	Company	Position
Mark Bernath/Eric Quennoy	Wieden+Kennedy Amsterdam	Executive Creative Directors
Daniel Schaefer/Szymon Rose	Wieden+Kennedy Amsterdam	Creative Directors
Vasco Vicente	Wieden+Kennedy Amsterdam	Art Director
Evgeny Primachenko	Wieden+Kennedy Amsterdam	Copywriter
Joe Togneri	Wieden+Kennedy Amsterdam	Head Of Broadcast Production
Lars Fabery De Jonge	Wieden+Kennedy Amsterdam	Broadcast Producer
Nick Docherty	Wieden+Kennedy Amsterdam	Strategic Planner
Kirk Johnsen/Nick Campion/Yulia Prokhorova	Wieden+Kennedy Amsterdam	Account Team
Jackie Barbour/Noa Redero/Dario Fusnecher	Wieden+Kennedy Amsterdam	Studio Team
Stacey Prudden/Kacey Kelley	Wieden+Kennedy Amsterdam	Pm/Business Affairs
Joshua Neale	Smuggler London	Director
Mattias Rudh	Smuggler London	Director Of Photography
Nick Fewtrell	Smuggler London	Producer
Paul Hardcastle/Fouad Gaber	Trim Editing	Editor
Aaron Reynolds/Alex Nicholls-lee	Wave Studios	Sound Designer/Mixer
Philip Kay/Across Endless Skies	Woodwork Music	Composer/Title
Marcus Dryden/William Lanham/Jean-clement Soret/Amy Richardson/Lisa Vaughan	MPC London	Post Production
Ilya Stewart/Murad Osmann/Julia Samoylova	Hype Production	Russian Production Team
Tatiana Fileva/Eleonora Romanova/Alexandra Komarova/Alexandra Gribkova	S7 Airlines	Client Management Team
Irina Kolesnikova/Natalya Kozlova/Elena Elsukova/Tatiana Yaichnikova/Irina Zvereva	S7 Airlines	Client Marketing And Brand Team

The Campaign

How did we encourage Russian travellers to dream big and remind them that there’s a whole world out there? By utilizing the limitless imaginations of children… To demonstrate that S7 Airlines flies to 900+ destinations worldwide we asked 20 children one question: ‘if you could fly to any place you can imagine where would it be?’ We then traveled the world to find their ‘dragons’, ‘spaceships’ and ‘lakes made of chocolate’ – with their answers forming the narrative of our film.