Title	TOBACCO
Brand	NATIONAL CANCER INSTITUTE
Product/Service	PREVENTIVE CARE
Category	B01. Internet Film
Entrant Company	LA CHOSE Paris, FRANCE
Advertising Agency	LA CHOSE Paris, FRANCE
Production Company	BANDITS Paris, FRANCE

Name	Company	Position
Pascal Grégoire	La Chose	Chief Creative Officer
Ibrahim Seck	La Chose	Executive Creative Director
Nathalie Foratier	La Chose	Executive Creative Director
Ibrahim Seck	La Chose	Copywriter
Nathalie Foratier	La Chose	Art Director
Marion Ferrand	La Chose	Art Director
Nicolas Buisset	Das Ding	Production Director
Pamela Taconet	La Chose	Account Director
Éric Tong Cuong	La Chose	Account Director
Marina Flammier	La Chose	Account Supervisor
Céline Bonnefond	La Chose	Planner
Sonia Guitz	La Chose	Planner
Stéphane Barbato	Bandits Production	Film Director
Christophe Guyon	Bandits Production	Operations Manager
Patricia Lucas	Bandits Production	Producer
Das Ding	Das Ding	Sound Engineer
Etienne De Nanteuil	Bandits Production	Sound Designer

The Campaign

Each of both movies points out risks factors and shows the different scales that are usually faked by people’s mind.