| Title | LASER EYE |
| Brand | VOLKSWAGEN |
| Product/Service | UP! |
| Category |
A07. Cars & Automotive Services |
|
Entrant Company
|
ADAM&EVEDDB London, UNITED KINGDOM
|
|
Advertising Agency
|
ADAM&EVEDDB London, UNITED KINGDOM
|
|
Media Agency
|
MEDIACOM London, UNITED KINGDOM
|
|
Production Company
|
OUTSIDER London, UNITED KINGDOM
|
Credits
| Jeremy Craigen |
Adam/Eveddb |
Global Creative Director |
| Nick Sheppard |
Adam/Eveddb |
Creative |
| Tom Webber |
Adam/Eveddb |
Creative |
| Sophie Smith |
Adam/Eveddb |
Agency Producer |
| Mike Stern |
Adam/Eveddb |
Business Director |
| Josie Robinson |
Adam/Eveddb |
Account Director |
| Joseph Mishon |
Adam/Eveddb |
Account Manager |
| Will Grundy |
Adam/Eveddb |
Senior Planner |
| Jonathan Hill |
Adam/Eveddb |
Managing Partner |
| Mpc |
Mpc |
Post Production |
| James Rouse |
Outsider |
Director |
| Benji Howell |
Outsider |
Producer |
| Alex Melman |
Outsider |
Director Of Photography |
| Annie Perri |
Work Post |
Editor |
| Oliver Watts |
Stanley's King Henry |
Designer/Typographer |
| Factory |
Factory |
Sound Studio |
The Campaign
Laser Eye TV spot is the 4th in the series for Volkswagen’s Well Worth It campaign, created to tell people that, as with many things in life, you get what you pay for. The spot humorously depicts a woman who learns that through her experience at a laser eye clinic.