Title	TIME TO PLAY BALL
Brand	MARS
Product/Service	TEMPTATIONS TUMBLERS
Category	B01. Internet Film
Entrant Company	ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency	ADAM&EVEDDB London, UNITED KINGDOM
Production Company	P FOR PRODUCTION London, UNITED KINGDOM

Name	Company	Position
Ben Priest	Adam/Eveddb	Executive Creative Director
Ben Tollett	Adam/Eveddb	Executive Creative Director
Emer Stamp	Adam/Eveddb	Executive Creative Director
Richard Brim	Adam/Eveddb	Creative Director
Daniel Fisher	Adam/Eveddb	Creative Director
Rory Hall	Adam/Eveddb	Creative
Steph Ellis	Adam/Eveddb	Creative
Jack Bayley	Adam/Eveddb	Agency Producer
Michelle Gilson	Adam/Eveddb	Planning Director
Brittany Littlewood	Adam/Eveddb	Agency Assistant Producer
Alex Hesz	Adam/Eveddb	Head Of Digital
Fiona Mcarthur	Adam/Eveddb	Managing Partner
Simon Adamson	Adam/Eveddb	Head Of Social
Jessica Taylor	Adam/Eveddb	Social Media Manager
Rob Hare	Stanley's King Henry	Designer/Typographer
Jaimee Kerr	Adam/Eveddb	Account Director
Adam Wells	P For Production	Director
Will Innes Smith	P For Production	Director
Luke Tilbury	P For Production	Producer
Jonathan Casey	Smoke/Mirrors	Editor

The Campaign

"The brief was to launch new Temptations Tumblers online with a film that would make the brand stand out against other pet treat advertising as well as against all the cat-based content that appears all over the Internet. As Tumblers are made to be thrown and rolled, a sport analogy felt like the right strategy; how to bring it to life was the harder task. After hours of exploring different executional styles, we arrived at the idea of making it look and feel like a sports brand spot before revealing the sportsmen and women are actually playing with their cats."