| Title | SUMMER OF LOVE NOT HATE |
| Brand | UNILEVER |
| Product/Service | MARMITE |
| Category |
B01. Internet Film |
|
Entrant Company
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ADAM&EVEDDB London, UNITED KINGDOM
|
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Advertising Agency
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ADAM&EVEDDB London, UNITED KINGDOM
|
|
Media Agency
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MINDSHARE London, UNITED KINGDOM
|
|
Production Company
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BIG ACTIVE London, UNITED KINGDOM
|
Credits
| Ben Priest |
Adam/Eveddb |
Chief Creative Officer |
| Ben Tollett |
Adam/Eveddb |
Executive Creative Director |
| Richard Brim |
Adam/Eveddb |
Executive Creative Director |
| Frank Ginger |
Adam/Eveddb |
Art Director |
| Shay Reading |
Adam/Eveddb |
Copywriter |
| Dylan Davenport |
Adam/Eveddb |
Business Director |
| Olivia Chittenden |
Adam/Eveddb |
Account Director |
| Daniel Moorey |
Adam/Eveddb |
Agency Producer |
| Will Grundy |
Adam/Eveddb |
Senior Planner |
| Jim Stoten |
Big Active |
Illustrator |
| Andy Baker |
Big Active |
Animator |
| Audio Post Production |
Menlo Parc Music |
Audio Post Production |
The Campaign
Marmite spread, it’s a strange taste that divides people.
So to encourage more Marmite lovers we launched a new lighter tasting Summer blend. But even though it was lighter we knew some people would still hate it anyway.
So rather than create one lighter tasting jar we launched two.
One for lovers, the Marmite Summer of love jar, and one for haters, the Marmite Summer of Hate jar, based on the colourful 60’s Hippy Woodstock era, groovy.
The Marmite Summer of Love not Hate was born.
We then launched a fun animated film online that got the lovers and haters talking. A Marmite-loving hippy kitten takes on a Marmite-hating rock monster in a musical battle for supremacy. ?
The film was backed up with 48 sheet mirrored poster pairs, showing hippy Marmite love vibes on one side, and hippy Marmite hate vibes on the other.