| Title | LIGHTS |
| Brand | SANTA CASA DE MISERICÓRDIA DE LISBOA |
| Product/Service | EUROMILLIONS |
| Category |
A09. Travel, Transport & Tourism, Entertainment & Leisure |
|
Entrant Company
|
FUEL LISBON, PORTUGAL
|
|
Advertising Agency
|
FUEL LISBON, PORTUGAL
|
|
Production Company
|
MINISTERIO DOS FILMES Lisbon, PORTUGAL
|
Credits
| Marcelo Lourenço |
Fuel Publicidade |
Creative Director |
| Pedro Bexiga |
Fuel Publicidade |
Creative Director |
| Andreia Ribeiro |
Fuel Publicidade |
Copywriter |
| Marcelo Lourenço |
Fuel Publicidade |
Copywriter |
| Pedro Silva |
Fuel Publicidade |
Agency Producer |
| Rita Santos |
Fuel Publicidade |
Agency Producer |
| Jose Pedro Sousa |
Ministerio Dos Filmes |
Director |
| Carlos Lopes |
Ministerio Dos Filmes |
Dop Lighting Cameraman |
| Ricardo Marques |
Fuel Publicidade |
Art Director |
The Campaign
Open in a mansion at night with all the lights on.
A 60 year-old man walks through every room turning off all the lights in the house saying 'But how
many times do I have to say to you guys not to let all the lights on?'
Lettering:
DON'T WORRY. SOMETHINGS WILL NEVER CHANGE.
EVEN AFTER WINNING THE LOTTERY.