COIN SLOT

TitleCOIN SLOT
BrandSUVA
Product/ServiceINSURANCE
Category A11. Financial Products & Services
Entrant Company WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Advertising Agency WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
Media Agency KONNEX Winterhur, SWITZERLAND
Production Company STORIES Zurich, SWITZERLAND
Credits
Name Company Position
Emilia Rodriguez Wirz/Bbdo Creative Director
Aziz Jetly Wirz/Bbdo Copywriter
Niels Fröhlich Wirz/Bbdo Art Director
Florian Bösinger Wirz/Bbdo Planner
Sebahat Derdiyok Freelance Art Buyer
Sven Germann Freelance Photographer
Yves Bollag Stories Ag Producer
Alexander Papastawrou True. Service Produktion Producer
Felix Vollmar True. Service Produktion Producer
Michael Fueter Freelance Director
Pascal Walder Freelance Cameraman
Marco Strihic Freelance Cut
Space Train Freelance Music
Simone Eichhorn Freelance Styling
Urs Schaad Suva Business Unit Manager Communication
Ralph Heidemann Suva Communications Manager

The Campaign

A construction worker has an accident on a building site. An ambulance shows up and collects him but soon after it stops. The patient is shown a coin slot and only when he enters money does the ambulance start up again. He is taken to hospital and there it’s the same: if the patient does not enter coins in various slots nothing happens. In the end the off voice concludes: Accidents are costly, but thanks to your premiums you are fully covered. Take care anyway.