LITERARY CRITIC REVIEWS IKEA CATALOGUE
| Title | LITERARY CRITIC REVIEWS IKEA CATALOGUE |
| Brand | IKEA SCHWEIZ |
| Product/Service | FURNITURE STORE |
| Category |
B02. Viral Film |
|
Entrant Company
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
|
Advertising Agency
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
|
Production Company
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
| Livio Dainese |
Wirz/Bbdo |
Executive Creative Director |
| Fernando Perez |
Wirz/Bbdo |
Executive Creative Director |
| Michael Schmidt |
Wirz/Bbdo |
Creative Director |
| Caspar Heuss |
Wirz/Bbdo |
Creative Director |
| Wolfgang Bark |
Wirz/Bbdo |
Copywriter |
| Luca Schneider |
Wirz/Bbdo |
Art Director |
| Sebahat Derdiyok |
Wirz/Bbdo |
Agency Producer |
| Sascha Kuznia |
Bigfish |
Director |
| Sebastian Cordes |
Bigfish |
Producer |
| Petra Dreyfus |
Wirz/Bbdo |
Managing Director |
| Yves Rückert |
Wirz/Bbdo |
Account Supervisor |
| Livia Wanner |
Wirz/Bbdo |
Account Director |
| Mikael Pilblad |
Ikea Schweiz |
Marketing Manager Switzerland |
| Katrin Polzer |
Ikea Schweiz |
External Communication Manager |
| Aurel Hosennen |
Ikea Schweiz |
Country Pr/Communication Manager |
| Alexander Gligorijevic |
Ikea Schweiz |
Pr Manager |
| Annelies Bühler |
Ikea Schweiz |
Campaign Leader |
The Campaign
Although the IKEA Catalogue is the world's most circulated book, with a print run in excess of 200 million copies, it has never been properly reviewed. The most renowned German speaking literary critic, 81 year old Hellmuth Karasek, finally remedies this: His critical analysis may be the first occasion where Goethe, Freud and IKEA side tables are mentioned in short succession.