Title	TROLLFIGHTERS
Brand	KARI TRAA
Product/Service	SPORTS WEAR
Category	B01. Internet Film
PR Agency	TRIGGER Oslo, NORWAY
Production Company	KANDIDAT Oslo, NORWAY
Entrant Company	TRIGGER Oslo, NORWAY

Name	Company	Position
Jannicke Jossefson Ruud	Trigger As	Account Manager
Victoria Hauk	Trigger As	Project Manager
Magdalena Kamøy	Trigger As	Creative
Jon Erik Skaret	Trigger As	Creative
Bjørnar Flyum Thorsen	Trigger As	Creative
Jule Tellugen Hæhre	Trigger As	Pr Manager
Stine Pjaaten	Trigger As	Content Manager
Richard Patterson	Kandidat	Executive Producer
Frederic Essenault	Kandidat	Director
Erik Dyblie	Kandidat	Producer
Ane Stubberud	Kandidat	Production Co-ordinator
Daniel French	Wopr Club	Grading/Vfx/Motion Design

The Campaign

The film opens with " Girls who dares to stand out are regularly attacked by internt trolls like these real examples show" We are in the dressing room where eight girls are getting ready for a fashion show. But there is something off. All of the girls have horrible comments, including racism, hate and fat-shaming hovering around them while getting their hair and makeup done. "These girls are fighting their trolls by bringing them into the light" The girls are now striding down the runway, one by one. It might look like an ordinary fashion show, but the horrible comments are following the girls down the runway. It´s not until the end of the catwalk, where the girls burst open their jackets, the comments explode, The comments turns into caricatures of the internet troll and the girls expose them to the world on their t-shirt showing that no troll can break them. The audience react by cheering and applauding, photographers taking snapshots and ends in a group shot where all the girls are standing together showing attitude and fierceness.