| Title | BEAR |
| Brand | TUI |
| Product/Service | THOMSON |
| Category |
A09. Travel, Transport & Tourism, Entertainment & Leisure |
|
Entrant Company
|
BMB London, UNITED KINGDOM
|
|
Advertising Agency
|
BMB London, UNITED KINGDOM
|
|
Media Agency
|
MEDIACOM London, UNITED KINGDOM
|
|
Production Company
|
PARK PICTURES London, UNITED KINGDOM
|
Credits
| Trevor Beattie |
Bmb |
Executive Creative Director |
| Pat Burns |
Bmb |
Creative Director |
| Rachel Miles |
Bmb |
Art Director |
| Michael Tsim |
Bmb |
Art Director |
| Tom Tagholm |
Park Pictures |
Director |
| Rachel Miles |
Bmb |
Copywriter |
| Michael Tsim |
Bmb |
Copywriter |
| Gill Loftus |
Bmb |
Agency Producer |
| Fran Thompson |
Park Pictures |
Production Company Producer |
| Martin Ruhe |
Freelance |
Director Of Photography |
| Ally Burnett |
Realise |
Visual Effects Artist |
| Tim Hardy |
Stitch |
Editor |
| Gary Walker |
750mph |
Sound Engineer |
The Campaign
Our film is a story about a smile. As it opens on a world-weary teddy bear named Miles, we hear William Shatner's dulcet tones ask us: 'is this the real life? Or is this just fantasy?'. As he does, we notice our bear only has one eye and no smile. It quickly becomes clear why: this is a well-loved bear that goes everywhere with his family, but that doesn't half take its toll. The words of Bohemian Rhapsody continue in the actor's inimitable style as we witness a few moments in an average day for Miles. Suddenly he is placed into a bag, and all goes dark. Seemingly moments later, he is taken out and is bathed in sunlight from the window of a Thomson Dreamliner. We notice his mouth has curled, just slightly, towards a smile. We see the arrival in a Thomson resort from his point of view and observe him as the rest of the holiday unfolds. Every joyous moment with his family adds to Miles' ever-growing smile. By the film's end, he's clearly been transformed and shows us a whopping great big smile, in exactly the same shape as the Thomson logo.