| Title | GO BOLD |
| Brand | KP SNACKS |
| Product/Service | MCCOYS |
| Category |
B01. Internet Film |
|
Entrant Company
|
BMB London, UNITED KINGDOM
|
|
Advertising Agency
|
BMB London, UNITED KINGDOM
|
|
Media Agency
|
VIZEUM London, UNITED KINGDOM
|
|
Production Company
|
OUTSIDER London, UNITED KINGDOM
|
Credits
| Matt Waller |
Bmb |
Creative Director |
| Jay Pond-jones |
Bmb |
Creative Director |
| Rachel Miles |
Bmb |
Art Director |
| Michael Tsim |
Bmb |
Copywriter |
| Catherine Griffiths |
Bmb |
Agency Producer |
| Ella Nash |
Freelance |
Photographer |
| Jones |
Outsider |
Director |
| Omelihu Nwanguma |
Outsider |
Producer |
| Bjorn Bratberg |
Outsider |
Director Of Photography |
| Various |
Assembly Rooms |
Editing Company |
| Various |
Finish |
Post Production |
| Tony Rapaccioli |
Wave |
Sound Design Arrangement |
| Nick Waddell |
Bmb |
Account Director |
The Campaign
This was the first work in bringing to life this new positioning and the campaign sought to encapsulate what is means to GO BOLD.
In steps our Real McCoy champion - Paul. He is a modern, multi-dimensional man. He laughs in the face of archaic ‘man–rules’ and is bold enough to openly embrace his guilty pleasures and behave in his own unique way, no matter who’s watching.
It’s all about having confidence in what you do. Whether he’s belting out a power ballad on the drive home from work, welling up during a rom com, or ordering that cheeky cocktail at the bar simply because he likes the taste, he’s confident enough to boldly follow his own path. He’s the Real McCoy.